Plácido Domingo Wants You!

The Washington National Opera uses smart tactics to draw young audiences

By , Chairman, Generation O Advisory Council

 Plácido Domingo conducts the WNO in Messe Solenelle.

Plácido Domingo conducts the WNO in Messe Solenelle.

He’s one of the most celebrated talents of our time: Plácido Domingo, Washington National Opera’s (WNO) general director, and he’s on a mission to get Washington’s young professionals to the theater.

Domingo and I recently sat down to discuss the importance of cultivating young audiences, specifically through Generation O, an audience development program aimed at those in their 20’s and 30’s. “Your generation is the future of WNO, and there’s no better time than now to begin a lifelong love for opera,” Domingo says. Building Generation O is his passion, and the opera legend has helped to transform it into the Washington area’s largest dues-free young patrons’ groups.

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2 Responses

  1. May 7, 2010

    […] Under his direction, Generation O has become the largest Young Patrons organization in DC. He says, "Where else can you intricate scenery, fantastic lighting, exciting choreography, and the […]

  2. June 6, 2010

    […] great deal according to Generation O Advisory Council Chairman Arthur Bochner, who wrote in a 2009 Washington Life magazine piece, ” Generation O tickets mean you can enjoy an incredible evening of opera for under $100 – […]

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