WL Insider: W’s Operatic Opening

The W Hotel Washington and put on a grand opening performance, Pollywood style

By Michael M. Clements

Operatic performers set a classical mood

Operatic performers set a classical mood. Photo by Tony Powell

Purple lights flooded the historic Beaux Arts exterior of the officially opened W Hotel Washington on a perfect fall evening. There was a formidable red carpet with a large logo-emboldened step-and-repeat with a special “VIP-only” entrance – for those worthy of being photographed in front of said corporate logos; photographers who waited patiently outside the velvet rope for the star power to roll in; and black-clad PR mavens with clipboards and headsets greeting guests with “Are you on the list?” Indeed, it was an event game-planned straight out of film screening/celebrity restaurant openings of Los Angeles and New York. But, this isn’t Los Angeles or New York. It’s Washington. Not to say Washington can’t be chic. It can be. But we don’t have to be Los Angeles or New York, or Miami for that matter. In fact, we revel in not being any of these cities because of how hard they try sometimes. If the opening of the W Hotel Washington proves anything, it’s that Washington is continuing to develop its unique Pollywood style – and that, is a good thing.

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1 Response

  1. pr maven says:

    Kudos should be given to Tracy and the W media/marketing team. They were the ones with the strong pulls!

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