Fashionable Life: Rag & Bone Goes DIY

Fashion label enlists local style ambassadors to showcase fall collection from an “everyday life” perspective.
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DC United's submitted this image to the Rag & Bone DIY effort.

Georgetown boutique Rag & Bone is celebrating the opening of its first U.S. store outside of NYC on September 13th by bringing together a stylish list of Washington D.C. trendsetters in order to showcase its look in an “everyday way.”  Will the local ambassadors be able to hold their own with the best that Madison Avenue advertising firms can conjure up? That will be up for you to decide – self-made portraits submitted by each of the chosen ambassadors will be displayed at the brand’s Georgetown location starting this week. Rag & Bone managing partners and will be hosting a private reception, revealing the DC DIY project for the first time this Tuesday night. “Let’s flip it on its head to get the people to take over,” said Wainwright in regard to this season’s marketing campaign. He says the DIY Project takes Rag & Bone back to its roots and original inspiration – real people in their everyday lives. If you go, let us know what you think!

Washington D.C. DIY Ambassadors

– Studio 8112 Films
–  ArtJamz
– Project Beltway
Jessica Forem – George Washington University Student
Jacquelyn “JJ” Fritz – Georgetown University Student
Shirley Gordon – Strands Studios
Carols Gray, DC – Mayor’s Son
– Corcoran Gallery of Art
Philippa Hughes –  The Pink Line Project
Pum and – Design Army
– AU Student/Blogger
Charles “DJ Dirty Hands” Koch – Heist Lounge
– Restauranteur
– Launchpad Designs
– Georgetown University
Mitch Mathis – DC Nightlife Promoter
Ben Olsen – DC United
Patrick Osuna – Heist Lounge
– Anton+Preen
– Philanthropist
– Bullitt Bookings
Lukas Sieber – Swiss Embassy
David Sutphen – Brunswick Group
– Aureta’s Blog
– Washington Ballet

The Rag & Bone DC DIY Project photographs will be available for viewing in the Georgetown store located at 3067 M St NW, Washington, DC 20007 for an extended period of time after the September 13th unveiling. To view Rag & Bone’s 2011 Fall/Winter collection, click here.

Pum and Jake Lefebure of Design Army styled and shot their own photo, choosing a meaty take on the "bone" component of Rag & Bone's DIY campaign.

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