The National Museum of Women’s History highlights local movers and shakers in March awareness campaign.
Art speaks to us. And in a new ad campaign, DC leaders are doing the talking. Twenty-five individuals were selected and profiled as part of the National Museum of Women in the Arts (NMWA) twenty-fifth anniversary celebration ad campaign, 25 Art Lovers. Pairing local residents with their favorite works of art from the museum’s collection, the ads around the metro area highlight the relationship that exists between art and its patrons.
The creators of the awareness campaign, WiT Media, focused on articulating the breadth and depth of the collection at NMWA as well as its impact on the public. By showing the conversation between artwork and the viewer, the concept also celebrates the range of NMWA’s influential artists. The featured individuals respond to a favorite piece in their own words, giving genuine insight to his or her own personality.
The patrons profiled thus far include:
Leah Bassett — makeup artist, painter
Chakaia Booker — sculptor in the collection of NMWA; currently has her work on the New York Avenue Sculpture Project
Warren Brown — owner of CakeLove; entrepreneur
Carla Hall — Chef (popular contestant on several seasons of Top Chef), TV Host (ABC’s The Chew)
Bonnie McElveen-Hunter — Founder/CEO of Pace Communications, Diplomat, Humanitarian
Gina Lewis — Systems Engineer
Heather & Tony Podesta — Art Collectors, Lobbyists
Andrea Roane — TV News Anchor (W*USA 9)
Trevor Young — Visual artist
Shot by DC photographer Max Hirshfeld, the campaign launched in February and will run until the end of the year.
Pictures are worth a thousand words, and now we can get an idea of what these DC leaders have to say.