Pollywood: Revving Up for amfAR

Kiehl’s LifeRide lights up the Eastern Seaboard for AIDs awareness.

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, Global Fundraising chairperson for amfAR with , president of Kiehl's (Photo by Paul Morigi)

On July 20, motorcycles and crowds of onlookers surrounded the Kiehl’s store in Georgetown as celebrities including Sharon Stone, (“Aiden,” to “Sex and the City” fans), and joined Kiehl’s USA President Chris Salgardo and amfAR CEO for a party to culminate the third annual LifeRide, a 10-day motorcycle ride along the Eastern Seaboard to raise money and awareness for HIV/AIDs research.

LifeRide began in Miami on July 13 and ended in Washington on the eve of the International AIDS Conference. This is the first time in 22 years that the AIDS conference has been held in the U.S., and in honor of this event, Salgardo presented Sharon Stone, amfAR’s Global Fundraising chairperson, and CEO Frost a check for $115,000 on behalf of Kiehl’s.

Local chefs RJ Cooper, and (Photo by Paul Morigi)

More than 250 guests gathered at the M Street skincare store to see celebrities ride in on their motorcycles and enjoy Georgetown Cupcakes and motorcycle-inspired dishes created by notable Washington chefs (Rogue 24), Robert Wiedmaier (Marcel’s, Brasserie Beck, Mussel Bar, Brabo), David Guas (Bayou Bakery) and (Bandolero and Graffiato). Other celebrity riders included , , , and .

Motorcycle creation made by Georgetown Cupcakes (Photo by Paul Morigi)

In celebration of the ride, Kiehl’s  will introduce a Limited Edition Active Lifestyle Essentials Kit, an assortment of Kiehl’s signature products for active customers available at Kiehl’s stores nationwide and at Kiehls.com. All profits from this kit, up to $25,000, will benefit amfAR.

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