The luxury optical shop hosted a trunk show to salute one year at CityCenterDC.
Morgenthal Frederics celebrated its one year anniversary at the company’s CityCenterDC location. Business has been booming this past year, and as a way to thank their loyal customers, Morgenthal Frederics hosted a party to celebrate- with food, drinks, and shopping.
The two-day trunk show partnered with Truman Charities to provide custom fittings by chief designer and creative director, Jeff Press, as well as a trunk show featuring horn frames. The Buffalo Horn frames are a customer’s favorite, and the most sold product, according to regional manager, Jessica Kaczor. “Like a thumbprint- they’re all individually different,” Hoffman Horn representative, Kevin Cranston said.
A portion of sales from the trunk show benefited So What Else, a youth guidance organization that provides programming and service-learning enrichment. The event raised over $1,000 for the charity, and had over 75 attendees at Thursday night’s party. These proceeds will help to expand summer programs for children in underprivileged communities.