Washington Life Magazine
Washington Life Magazine

WL Profiles

BEING INA
LONG BEFORE TED LEONSIS DID SUNDANCE AND AFI SILVER AND DISCOVERY MOVED TO SILVER SPRING, THERE WAS A TRIFECTA OF POLLYWOOD PLAYERS: GEORGE STEVENS, JR., JACK VALENTI AND INA GINSBURG. INA’S SON, MARK, RECOUNTS HOW THIS STYLISH AND SHARP-MINDED VIENNESE HELPED LAY THE FOUNDATION FOR WASHINGTON’S FILM CULTURE
B Y M A R K G I N S B U R G
By the mid-’70s, George Stevens, Jr., director of the American Film Institute (AFI), had enlisted my mother Ina as a full-time volunteer and christened her “Godmother of Moviegoing at the Kennedy Center.” Her subscription-based “Film Club” benefi ting the AFI was in full swing, with fi lm premieres attended by their stars, parties at embassies for foreign fi lms, and valuable press coverage the next morning. Forty-two countries participated over the years. As budgets were tight, stars who came to Washington in support of AFI programs were often entertained privately at our home; I was enlisted as chauffeur. Jimmy Stewart, Charlton Heston, Donald Sutherland, Elizabeth Taylor, Jeanne Moreau, Catherine Deneuve, Andy Warhol, Alain Delon, Christopher Walken, Marisa Berenson, and many more sat at her dining table over the last three decades. Mixed in would be a powerful assortment of fi lm buffs, including senators, a few ambassadors, perhaps a Supreme Court justice or the Secretary of State. Meanwhile, at the AFI’s Kennedy Center base, small lunches were held for visiting Hollywood royalty such as Cary Grant. The diplomacy effectively woke up members of Congress, whose largesse the AFI was somewhat dependent upon, to the vital mission of fi lm preservation and education.
The glamour quotient was unusually high, and so was the coverage – so much so that Jack Valenti, then head of the MPAA, Hollywood’s commercial lobbying arm in Washington, summoned Stevens’ successor, Jean Firstenberg, and asked her to tone it down. It was as if the MPAA’s presence was going to be eclipsed. In the mid-80’s, Ina created a fi lm festival for the members of the European Community after an exploratory meeting in Brussels; to this day, this showcase is the only major cultural event involving all 27 EU nations in the U.S. “They didn’t just want to be perceived as a commercial entity, so I proposed the festival,” Ina recalled. In Washington recently, the EU awarded her a citation during the festival’s anniversary. For the AFI, Ina also created a groundbreaking New Arab Cinema showcase, following a trip to seven middle-eastern countries.
 
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