WL: I think I understand … but how does that play out in blueprints and architecture?
TP: The clearest example of this can be seen by looking across the sprawling built-landscape beyond the Beltway. One doesn’t know if one is in Phoenix, Tucson, Mississippi or Minnesota. These houses coming up could be planted anywhere. We’re putting cardboard stories on the front of these houses – and maybe sometimes on the sides if you’re lucky. Same with shopping: Squint and tell me the difference between Benetton and Country Road, or between a BMW and the latest Ford Taurus. Poetry has given way to consumer-driven homogenization. Some kind of original, authentic poetic expression is missing. My calling cry is to bring the mythical back into the modern.
WL: Can you give me an example of a structure that isn’t homogenized.
TP: Go to the East Wing, that’s a classic. The Newseum (Interactive Museum of News, in Arlington, Virginia) is also quite interesting.