EPIPHANY CLUBS & RESORTS
RESORT TYPE: Equity residence club
STYLE: Rocky Mountain A-List
OVERVIEW: Rather than taking reservations, Epiphany has built a capacity management system limiting its members-to residence ratio to 5:1, so that availability is assured even during peak seasons. Members can choose between two vacation destinations: the Club at Solaris in Vail Village (opening in 2010) and the Club at Tristant in Telluride. There is a guarantee of 10 weeks in the specific home of one’s choice. With less than 30 days notice, a residence can be reserved on a space-available basis. Telluride home values average $3 million; Vail homes average $7 million.
WL TAKE: Epiphany CEO and President Tom Fulton says his “big epiphany” came from researching businesses such as Net Jets. “Why buy the whole plane,” he says, “when you can have a seat anytime you want?” Because the property-to-member ratio is so low, club officials predict high season demand and use built-in membership fees to rent equal quality homes for all of its members to deliver on their always available guarantee. The sticker price is higher than most, but for those who like being first in line, it’s worth it. Not a club for globetrotting adventurers.
PERKS: Access to top golf and tennis clubs in the area, luxury SUV’s, annual ski pass benefits, daily housekeeping, private ski, golf and personal storage and pre-arrival and vacation planning services. If members cannot use all their time they are able to either send someone else or trade the time for later use.
COST: Telluride $799,000 membership fee/$20,000 annual fee; Vail $1.9 million/$45,000 annual fee.
CONTACT: 970-476-7885, www.ClubatSolaris.com