Scene 1: Getting Political
Producing a political ad for a sheriff’s race led Marius to a work for Don Sundquist’s congressional and gubernatorial bids in Tennessee. With a foot in the political world but still focused on the music industry, the Penczners got the call. “One day, I answered the phone and was asked, ‘how would you like to create ads for the 1996 Clinton/Gore presidential reelection campaign?’” Marius recalls. “How could we turn that down? We took the job.”
With a dream contract in hand, the couple relocated to Washington with their sons Paul and Andrew. Since then, Penczner Media has been a visual force behind political change, having crafted presidential campaign ads for Clinton/Gore in 1996, Gore/Lieberman in 2000 and John Edwards in 2003 and 2007. Still working outside the Beltway, the couple produced work for FedEx, Ford, and dNeXT’s “One Take Georgie,” which received nearly a million views on YouTube and was featured on Broadway’s “Laughing Liberally” comedy program.
Scene 2: A Home for Washington
Their move provided a chance to create a home reflective of the couple’s professional and geographical shift. With Nancy’s vote of confidence and her mantra of “let go and let Ernesto,” a door to a creative and long-term collaboration was opened.
The strategy was to open the main rooms to one another and in turn, open the house to the outdoors allowing for unobstructed garden views. The concept seemed simple, but it’s a big step to go from renderings to demolition and construction. Seeing a house virtually gutted isn’t easy, but I assured the Penczners that the way they use and think about their home would be transformed.
The redesigned rooms are open, light, and in harmony with the original architecture of the structure. The front and back rooms are connected, allowing naturally filtered light into the now spacious room all day. In contrast with the compartmentalized former design, the more functional and aesthetically appealing new look allows for more energy efficiency.
The family room, enlarged by incorporating an adjacent space, now serves as a screening room, informal entertaining room, and dining room. An otherwise relegated living room, with an adjacent fireplace, has become Nancy’s home office suite.
To further consolidate their unique personal style, the art they’ve collected over the years – an eclectic mix of contemporary and traditional pieces, heirloom china, and antiques – is now incorporated in their living space.
Scene 3: The Art of Personal Space
The Penczners’ uncommon interests also contribute to their strong union. Nancy participates in two to three mini-triathlons a year with her girlfriends. In 2009, they’re poised to compete in “The Iron Girl Triathlon” in Las Vegas.
Marius is passionate about experiencing other people’s art, particularly film or music. Leisure time is for working on personal photography and writing projects. To balance his artistic bent, he develops the technical side of his trade by keeping up on new technologies and software – his instruments of choice in the 2.0 world.
The Penczners have invested a lifetime in their team, which has involved a lot of change and open-mindedness. Their new home now supports this philosophy. Not surprisingly, their sons are both film majors, looking no further than home for their ideal mentors. Could there be a family filmmaking dynasty in the future? Either way, the Penczners will continue to create the change they believe in on a professional and personal level.