Former WaPo fashion writer Holly Thomas helms D.C. version of style and shopping site Refinery 29.
As if women didn’t have enough places to spend their time shopping online for great fashion deals, Refinery29 is bringing its “distinctive quirky-aspirational mix” of style content to the Washington D.C. area.
Launched in 2005, Refinery29 has more than 4 million readers and shoppers per month, who log into a scour the site for street styles, trend inspiration, beauty roundups, designer interviews, deals, and more. The launch in D.C. is the latest in a string of style and fashion businesses such as GiltCity, to reach the metro area’s growing number of trendy denizens.
“Refinery29 champions local style and retail, and D.C. has such a thriving audience of youthful women who truly care about style and self-expression,” says Refinery29 CEO and co-founder Philippe von Borries.
One thing we can say is that they made a smart move in tapping Holly Thomas, former fashion writer at The Washington Post and Washington Life The Young and The Guest List member, as their D.C. editor. “Washington, D.C. is so much more than a government town – it’s home to great shopping, a thriving arts and culture scene, and some truly creative and stylish people,” says Thomas. We agree. But there’s always room for style improvement here.
Refinery29 is now operating in Washington D.C., you can learn more about it HERE.