Kiehl’s LifeRide lights up the Eastern Seaboard for AIDs awareness.
By Stephie Hass
On July 20, motorcycles and crowds of onlookers surrounded the Kiehl’s store in Georgetown as celebrities including Sharon Stone, John Corbett (“Aiden,” to “Sex and the City” fans), Gilles Marini Bares and Tyson Beckford joined Kiehl’s USA President Chris Salgardo and amfAR CEO Kevin Robert Frost for a party to culminate the third annual LifeRide, a 10-day motorcycle ride along the Eastern Seaboard to raise money and awareness for HIV/AIDs research.
LifeRide began in Miami on July 13 and ended in Washington on the eve of the International AIDS Conference. This is the first time in 22 years that the AIDS conference has been held in the U.S., and in honor of this event, Salgardo presented Sharon Stone, amfAR’s Global Fundraising chairperson, and CEO Frost a check for $115,000 on behalf of Kiehl’s.
More than 250 guests gathered at the M Street skincare store to see celebrities ride in on their motorcycles and enjoy Georgetown Cupcakes and motorcycle-inspired dishes created by notable Washington chefs R.J. Cooper (Rogue 24), Robert Wiedmaier (Marcel’s, Brasserie Beck, Mussel Bar, Brabo), David Guas (Bayou Bakery) and Mike Isabella (Bandolero and Graffiato). Other celebrity riders included Teddy Sears, Katee Sackhoff, Grant Reynolds, Tricia Helfer and Marguerite Moreau.
In celebration of the ride, Kiehl’s will introduce a Limited Edition Active Lifestyle Essentials Kit, an assortment of Kiehl’s signature products for active customers available at Kiehl’s stores nationwide and at Kiehls.com. All profits from this kit, up to $25,000, will benefit amfAR.