Detroit watchmaker Shinola this week celebrated the upcoming premiere of the new concert series and music variety show “Live at 9:30“, which debuts on public television on Saturday, May 28 .
At the party, held at the Shinola store on 14th Street in northwest D.C., the company’s Chief Marketing Officer Bridget Russo and “Live at 9:30” co-creator and executive producer Michael Holstein previewed clips from the first episode of the show and were joined by several VIPs, including Congresswoman Debbie Dingell (D-Mich.) and R&B singer Eric Benét .
“Live at 9:30”, of which Shinola is a sponsor, was taped at the world-famous 9:30 Club in Washington and features musical performances by a diverse array of artists, including Ben Harper, Garbage, Pusha T, Leon Bridges and Tove Lo.
Producers say the 9:30 Club is the most-attended music club of its size in the world – a 1200-person venue where world-famous artists have started their careers, refined their sounds, and played legendary shows.
Each cinematic, one-hour episode of “Live At 9:30” will feature a collection of acts from different genres, interspersed with interviews, short films, and comedic bits. The filming was done unobtrusively with more than a dozen cameras, including hidden GoPros and an airborne cable-cam.
The 12-episode show will air on public television stations nationwide this summer and fall and will also be available for streaming on Amazon Prime .