The luxury optical shop hosted a trunk show to salute one year at CityCenterDC.
By Meghan Moriarty
Morgenthal Frederics celebrated its one year anniversary at the company’s CityCenterDC location. Business has been booming this past year, and as a way to thank their loyal customers, Morgenthal Frederics hosted a party to celebrate- with food, drinks, and shopping.
The two-day trunk show partnered with Truman Charities to provide custom fittings by chief designer and creative director, Jeff Press, as well as a trunk show featuring horn frames. The Buffalo Horn frames are a customer’s favorite, and the most sold product, according to regional manager, Jessica Kaczor. “Like a thumbprint- they’re all individually different,” Hoffman Horn representative, Kevin Cranston said.
A portion of sales from the trunk show benefited So What Else, a youth guidance organization that provides programming and service-learning enrichment. The event raised over $1,000 for the charity, and had over 75 attendees at Thursday night’s party. These proceeds will help to expand summer programs for children in underprivileged communities.