Sures talks journalism, Roseanne and the Timeâs Up movement.
Jay Sures (Photo: Alex J. Berliner/ABImages)
Washington is about to embark on its second White House Correspondents Dinner weekend of the Trump presidency. After a tepid celebration last year, this year is shaping up for a nice rebound. One of the hottest tickets in town is United Talent Agencyâs third annual âCelebration of Americaâs Journalistsâ soiree, held tonight at Fiola Mare and co-hosted by Mediaite. UTA client and WHCD host Michelle Wolf is sure to be in attendance, along with big names in media and politics like Chuck Todd, Don Lemon, Jake Tapper and Anthony Scaramucci. UTA co-president Jay Sures filled us in on what to expect from the weekend and what itâs like representing some of the biggest names in news.
Have you seen the environment of the WHCD weekend change in the three years youâve hosted a party?
Oh my gosh, yes. The first year it was Obamaâs last year and my client Larry Wilmore was hosting and that was an incredible experience. Trump didnât show up last year so that changed the dynamic obviously and not coming this year changes the dynamic. We saw fewer celebrities go last year. I think youâre going to see a bump up of celebrities coming this year. Our party will be more dynamic than itâs ever been. The cross section of people that are coming, from news to politics to entertainment, Iâm incredibly excited about.
You said in 2016 that you didnât think the Trump presidency would negatively affect Hollywood business. Do you still think thatâs true?
I think itâs certainly changed the business a little bit but the entertainment business in general is incredibly vibrant.
All of these new over-the-top platforms are voraciously buying content and as a result thatâs been great for the entertainment business. So I donât think Trump has made it worse, I just think itâs changed a little bit and obviously the content is changing. We were the agency behind âRoseanne.â With the Trump presidency, we realized that maybe weâre not fully serving the audience as well as we could, and âRoseanneâ proved that.
If anything I feel like the the election seemed to elevate television journalists to celebrity status. Do you think so?
For sure. When our client Don Lemon came out to Hollywood for the Academy Awards, more people were interested in talking to him at the parties than just about anybody out there, because theyâre obsessed with his perspective and whatâs going on on the inside. I think people are constantly dying for the inside information of whatâs really going on and I think some of the big-name journalists really offer that today.
You started representing big-time news personalities when you acquired N.S. Bienstock four years ago. Were there any challenges to taking that on that you didnât anticipate?
Yes, there have been challenges in every which way. Itâs a competitive business, itâs a lot of work, itâs travel. Journalists are located all over the country so I find myself on planes more so than I ever have in my life, but I think itâs been a worthwhile challenge.
I canât tell you how proud I am of a number of the journalists we represent who are doing great work day in and day out and are fighting to report the truth.
What has UTA done in response to the Timeâs Up movement?
The two guys that I run the company with, Jeremy Zimmer and David Kramer, and I have nine daughters between the three of us between the ages of 7 and 27, and I think that speaks volumes about where we stand on the issue. Weâve been at the forefront of being very vocal about it. Iâm very proud about where our agency stands on the issue. Weâve been generous with our time and our resources both financially and with man and woman hours and I think youâre going to continue to see us taking a very strong, inclusive position.
Weâre proud to have become a leading voice for the kind of transformation thatâs taking place in the industry.
This interview has been lightly edited and condensed for clarity.
