Right now there is a lack of good inventory,
which keeps demand high for the special offerings.
We are also in the nation’s capital, which has a
constant movement of purchasers into our market.
The sub-prime debt debacle has primarily affected
buyers without liquidity, and these are less often
our buyers.
WL: People generally associate Washington
Fine Properties with the very high end of the
market, but not as much with the
mid-range, or lower range. Is this
fair?
TOM ANDERSON: Not really. While
we are known for the high end, over
50 percent of our sales are under
$1 million. “Fine properties” are
not defi ned by price; they exist in
all price ranges, from small homes
to magnifi cent estates. What defi nes a “fi ne
property” in the market are the unique qualities
that it offers compared to other similar listings
in the same price range. Our focus is on
offering these fi ne properties, while providing
the highest degree of service to our sellers and
purchasers that they each deserve.
WL: What’s the most important advice you
would give someone who wants to sell their
property today?
BILL MOODY: Right now pricing should be
key to all buyers, and for sellers, an agent’s
strength and credibility should be foremost
in their minds. The market has changed today,
and a seller has to be careful. Select the best
brokerage fi rm who can provide you with the
most powerful marketing platform and the
strongest agent to effectively take your property
into the market, and guide you on price. Be
careful not to listen to hollow promises from
agents who tell you what you want to hear…
Remember, they will be representing you in
the marketplace, and their strength or weakness
will be the difference between a successful or
disappointing sale
WL: A number of other real estate fi rms in this
market have grown and consolidated signifi cantly
over the past few years, while WFP has stayed small and catered to the “carriage trade.” What impacted
your decision to remain a boutique firm?
MARC SCHAPPELL: To have the intimacy of
a “carriage trade” firm, where knowledge
sharing is paramount, you must impose “limits
to growth.” Our model is underpinned by the
most experienced, high performing agents in
the markets we serve, and it’s a delicate balance,
but we have no aspiration or interest in moving
“WHAT DEFINES A ‘fine property’ are the unique qualities it
offers compared to other similar listings
in the same price range.”
towards the volume driven or franchise driven
models that are so prevalent today. That’s more
about “corporate growth” than it’s about client
satisfaction
WL: As a carriage trade fi rm, how do you
match the national and international reach of
the larger franchise fi rms?
TOM ANDERSON: We are members of the most
established international networks, and we
personally know the fi nest local fi rms in all the
luxury markets worldwide. We once belonged
to a single network, but with the advent of so
many more powerful networks, publications,
and websites, we felt we owed it to our clients
to join a handful of the best networks, and not
limit our reach with just one.
WL: A number of the area’s most successful
realtors are all members of Washington Fine
Properties. As the founders of the fi rm, how do
you maintain collegiality and competitiveness
among your colleagues, many of whom have
been in real estate for their entire careers?
DANA LANDRY: Our agents are the key to the
success of our fi rm. They’re terrifi c. But as
good as any one agent may be, they all benefi t
from the power they have as a group. I like to
reinforce the importance of teamwork and
the leverage it gives each agent with their
buyers and sellers. One of the key factors that
differentiates WFP from other fi rms is that we
run our company like a business. We have fewer,
more experienced agents, and all of our people
are required to attend weekly sales meetings and
property tours. This strengthens the fi rm with
teamwork and camaraderie, creating a powerful
network. Agents share information regarding
their new listings, purchasers’ desires in the
market, market trends and success
stories. This keeps all of our agents
“ahead of the market” and working for
our clients in a common direction as a
team. It’s like having 80 agents on your
listing team, and our clients appreciate
the feeling of having an entire team
behind their listing. National statistics
show that 17 percent of all listings are
sold by the fi rm with which they are
listed; because of our team approach, WFP sells
over 40 percent of its listings in-house.
WL: The four of you are a partnership of
equals, which is an accomplishment in itself.
What have been some of the keys to making
this work over the long term?
MARC SCHAPPELL: From the outset, the
four of us were blessed with complementary,
not competing, talents. Bill brings to the
partnership an “agent’s perspective” because
that is what he does everyday. He is not
involved in the day to day running of the
business. I focus on the strategic issues,
corporate development and recruiting. Dana
is our principal broker, and runs the company
operationally. Tom works with all of our
agents on agent development opportunities,
keeps our marketing on-point, and runs our
Fine Properties International Program. We
each know what we are responsible for, and
respectfully hold each other accountable.
WL: What was the highest sale your company
achieved this past year?
TOM ANDERSON:The sale of a magnifi cent
home in Georgetown that sold north of $25
million. To honor the owner’s privacy, I can’t
say more
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