Wine & Spirits: Qream Launches in DC

by Editorial

Washington Life magazine and Pharrell Williams host a night of sweet music and sweeter liqueur.
By Tyler Sullivan

Pharrell Williams on the red carpet at the Qream with a Q launch event in New York City. Photo By Diana Levine.

Tea party pink meets modern woman… and it’s happening in a drink.

So far in his two-decade career, Pharrell Williams has worn many hats: American rapper, singer, record producer, composer and fashion designer. Add now a new challenge: Conquering the luxury liqueur business.

With the national launch of his new liqueur “Qream,” the Grammy-winning artist is bringing it to the National Capital Area with an extravagant launch party this Friday in the District.

Created in collaboration with Diageo, the world’s leading premium drinks business, the new cream liqueur is targeted to women and crafted to the ultra-feminine.

The light and fruity drink, suggested to be poured over ice and enjoyed in a stemless wine glass (along with other recipes which may be found here), is described as, “a unique drink for women who want to live deliciously.”

The product was crafted in every detail to celebrate women – elegant, silky and light – and inspired by royalty. “Women make up half the population and Qream is celebrating that power,” Pharrell says.

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The product’s launch is accompanied by a major marketing campaign, pushing the product via advertising, public relations, strategic alliances and nationwide events, such as the one to be held Friday at Decatur House sponsored by Washington Life Magazine.

The launch will also be accompanied by efforts to promote “personal responsibility and responsible decision making when it comes to drinking,” adds Pharrell.

Pharrell and team aim to make Qream synonymous with women “celebrating life with style, class and quality.

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” He wants Qream to be “the drink of choice” for the world’s powerful women.

“We expect Pharrell Williams’ unique perspective, coupled with his alliance with Diageo, will help Qream set a new standard as the beverage women choose to honor themselves and their accomplishments,” says Anna MacDonald, director of Liqueurs Marketing at Diageo.

Qream with a Q comes in two variations, Strawberry Crème and Peach Crème, attempting to recreate the essence of fresh-picked fruits mixed with sultry natural cream and vanilla bean.

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The essences strive to create a “light, silky fruity flavor profile,” MacDonald says. “Live deliciously.”

More information on the product may be found here.

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