Art and Auction: Master of Marketing

Alfredo Gangotena is taking the Sotheby’s brand in a new direction.

By Erica Moody 

Alfredo Gangotena at The Hay-Adams Hotel (Photo by Sean Shanahan Photography)

When chief marketing officer of Sotheby’s, Alfredo Gangotena, was in Washington to meet with TTR Sotheby’s International Realty, we sat down with him to discuss what’s next for the esteemed company. Read what he had to say about partnering with eBay, the relationship between art and real estate, Sotheby’s’ new lifestyle publication “Art & Home” and trends that are changing the scope of the art auction business.

Read the full article below from our May 2015 issue, including real estate insights from TTR Sotheby’s International Realty managing partner Mark Lowham.