The Latest Tech Trends and How They Impact PR

by Public User Archive

WWPR Presents: The Latest Tech Trends and How They Impact PR

We are at the beginning of a major shift in the way we communicate. MIT is developing new tools that will enable Twitter users to think-publish their tweets. A fabric that can listen (and react!) to voice commands has already been prototyped. Heard about the latest geo-location social networks? What about mobile digital television? RFID? They are technologies coming to market in the next few months that stand to influence marketing, advertising, public relations and our very definition of what constitutes “media.” This invigorating session will highlight 10 tech trends that every senior public relations executive should know. Learn what they are, why they matter to you, and how you can start using them today.

You will come away with:

-A concrete set of trends
-Practical examples and case studies
-Web page with links to the tools/ ideas highlighted
-Research papers
-Primer on how to spot trends

About the Speaker, Amy Webb —
Amy Webb heads the Webbmedia Group (, an international digital strategy consultancy. Amy has spent more than 15 years working with digital media, founding several web-based companies and now advising various tech startups and media groups.

About the Executive Communicators Committee —
In 2010, WWPR created the Executive Communicators Committee a new committee to address the needs of communications practioners with at least 15 years of experience in the field. The committee holds forums and luncheons on a regular basis to give senior-level communicators an opportunity to share information, strategize, problem solve and exchange experiences and ideas around current communications issues. Bill Novelli, who co-founded Porter Novelli, and served as CEO of AARP addressed corporate social responsibility at one of the committee’s premier events.

Date: October 6, 2010

Time: 12:00 – 2:00 p.m.

Location: National Education Association Press Room, 1201 16th Street NW

Attire: Business Casual

Ticket/Pricing Information:

Complimentary for WWPR and PRSA Members
Non-members are $15.00

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