Life of the Party: Grey Goose at Sundance

by Editorial January 31, 2012

written by Editorial January 31, 2012

Sundance Film Festival features sneak-peak at exclusive upcoming flavor of Grey Goose vodka.
By John Arundel

James Marsden, Frang Langella and Liv Tyler at the Grey Goose Blue Door. (Photo by Jamie McCarthy/WireImage)

Grey Goose vodka’s Blue Door on Main Street was one of the hottest spots at this year’s Sundance Film Festival in Park City, Utah.

The invite-only space spanned two floors with bars on each, serving guests the very first taste of the soon-to-be-released new flavor, Grey Goose Cherry Noir.

During the day the Grey Goose lounge hosted the likes of Hollywood superstars Sean Penn, Richard Gere, and the casts from some of the festival’s best films in the space for press junkets, while the InStyle Portrait Studio upstairs drew its fair share of star power.

Mary J. Blige came through, as did Octavia Spencer, Kirsten Dunst, Common, Blythe Danner, Andy Samberg, David Duchovny, Julie Delpy, Elizabeth Olsen, and James Marsden.

At night, Grey Goose held a flurry of cocktail parties and private dinners for the casts of “Arbitrage,” “For a Good Time, Call,” “The Raid“, “Red Lights,” “Celeste & Jesse Forever,” “Simon Killer” and “Robot & Frank.”

After-parties at the Grey Goose Blue Door drew lines that snaked down the street, despite blinding snow and blizzard conditions on some nights.

Monday night was a highlight of the week with an event to launch the sixth season of Grey Goose Entertainment’s Iconoclasts series, featuring a Q&A with Paul Simon and acclaimed filmmaker/director Joe Berlinger.